2020 - It was an all hands on deck full agency team effort for Talley Vineyards. The packaging team at M&A brought to life a modern, classic and refined label system across a multi-SKU, multi-tier line up. All the stops were pulled for beyond the bottle. A 30 year old brand message was revitalized, new eCommerce launched, and fresh studio, harvest and lifestyle photography was captured to document all aspects of the rebrand.
The Talley team dives deeps into the details, from single row micro lot wines to small cluster uniformity. We took a step back and asked them what does Talley pinot noir & chardonnay mean to them? We landed on a page of duality that expresses and explains the passion they have been working on for over 30 years.
The Expression page takes in-depth look at each wine variety. It’s a way for people to learn more about pinot noir and chardonnay, offer an alternative path to purchase, and an useful tool for the Talley to help explain their wines to customers.