SKYVIEW
LOS ALMOS

skyview-01-1
skyview_eye

Rebranding an iconic California highway 101 boutique hotel & restaurant.

2017 -  Skyview Motel and Norman Restaurant evoke feelings of intrigue, California nostalgia and warm hospitality.  The brand reflects those feelings with hand-touched type, fresh colors, and an eye at the bottom of a pool.  

WORK:
 
ART DIRECTION
BRANDING
PHOTOGRAPHY:
 

BRAND MARKS

skyview-monogram
skyview-primary-logo
skyview-eye
logo-poppy
logo-101
logo-box
logo-los-alamos
logo-key
skyview-badge-fill
skyview-badge-white
skyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marqueeskyview_marquee

DESIGN

Brand Letters

Making letters from sketches to vectors gives brands their own unique feel.
Once the primary mark was established a set of glyphs was
created to extend the style across many mediums for Skyview and Norman. Visual cohesion through letters was created via vintage keys, custom cut rusted room numbers and cocktail menus. 

skyview-letters
rise-and-shine
letshang
skyview-03
skyview-03a
skyview-02
skyview-05
dad-hat
skyview-04