CORRALEJO
TEQUILA

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Campaigns & cocktails that celebrate Cinco de Mayo and Día de Los Muertos

2020 - Proudly crafted is Guanajuato, Mexico Corralejo Tequila is a brand that stands bold and cofident. That’s the energy that drove these two ad campaigns. Captivating videos, vibrant photography,  and straight-forward mobile friendly recipes gives people cofidence to craft their own cocktails. 
Shot in the height of the the pandemic, crafty sets in abondanded restaurants and open garages paired perfectly for this tequila of the people. 

WORK:
 
ART DIRECTION
CAMPAIGNS CONCEPTS
PRODUCTION
WEB DESIGN

AGENCY:
 
LIVE SITE:
 

ADVERTISING CAMPAIGN

Celebrate the Day of the Dead

We aimed to capture the audience's attention in just a few seconds while leaving a
lasting impact. We brought in the talented Kaholera for 14 hours of makeup to 
bring our catrina to life. Goosebumps hit us all when she took her first steps on to the set.
Fog machine on full blast, candles dripping and music on, we did our very best to visually honor the Día de Los Muertos artistry that we all love so much

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SOCIAL AD

Ease in, Big impact

We really embraced the eye opening reveal transition for the mobile cut. We loved the framing and proxmity of the her eyes. That impact drove the Instagram ad watch-though rate to 96.7% out of the 20k targeted.

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ADVERTISING CAMPAIGN

Sip, Shoot, Shake, Stir, Serve

Shot in an open garage in less than day, the nimble crew  brought to life flavorful cocktails with natural backlightlighting and clever camera angles. The simple message paired perfectly with quick clips and upbeat music.  Corralejo Silver rolled perfectly into Cinco De Mayo celebrations thanks to yellow butcher paper and a leaf blower.

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SOCIAL AD

Simple Message, High Engery

These five simple ways to enjoy Tequila Corralejo Silver set the tone for the Cinco de Mayo campaign.  Paired with bold type, bright color and sharp photo & video, this campaign served it up with confidence.  Social video ads had a watch through rate of 99.2% with 20k + views.  Cheers to that. 

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