2020 - Proudly crafted is Guanajuato, Mexico Corralejo Tequila is a brand that stands bold and cofident. That’s the energy that drove these two ad campaigns. Captivating videos, vibrant photography, and straight-forward mobile friendly recipes gives people cofidence to craft their own cocktails.
Shot in the height of the the pandemic, crafty sets in abondanded restaurants and open garages paired perfectly for this tequila of the people.
We aimed to capture the audience's attention in just a few seconds while leaving a
lasting impact. We brought in the talented Kaholera for 14 hours of makeup to
bring our catrina to life. Goosebumps hit us all when she took her first steps on to the set.
Fog machine on full blast, candles dripping and music on, we did our very best to visually honor the Día de Los Muertos artistry that we all love so much
We really embraced the eye opening reveal transition for the mobile cut. We loved the framing and proxmity of the her eyes. That impact drove the Instagram ad watch-though rate to 96.7% out of the 20k targeted.
Shot in an open garage in less than day, the nimble crew brought to life flavorful cocktails with natural backlightlighting and clever camera angles. The simple message paired perfectly with quick clips and upbeat music. Corralejo Silver rolled perfectly into Cinco De Mayo celebrations thanks to yellow butcher paper and a leaf blower.
These five simple ways to enjoy Tequila Corralejo Silver set the tone for the Cinco de Mayo campaign. Paired with bold type, bright color and sharp photo & video, this campaign served it up with confidence. Social video ads had a watch through rate of 99.2% with 20k + views. Cheers to that.